Monday, April 4, 2011

VCU's Final Four Debut Brings Record National Exposure

The Washington Post highlights the significant amount of attention given to Virginia Commonwealth University as it rose through the NCAA Tournament. According to this article, it means 11 million Web hits - in one day, significant local and national media coverage, more friends, followers and engaged alumni, and more interest in admissions. Richmond BizSense's Monday Q&A interview with George Mason University President Alan Merten highlights George Mason University's similiar experience in 2006 and the aftermath. GMU has quantified the exposure it received from its run as worth more than $600 million. And five years later, Merten says George Mason is still reaping the benefits. To read the full interview, please click here.